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What is content marketing and how can it help us?

Surely you’ve heard of it more than once the concept of content marketing , but do you really know what it is?

Content marketing is an online marketing technique that consists of making interesting and relevant content focused on both our potential customers and our current customers without trying, at any time, to sell anything in an intrusive way in this way we will generate trust and credibility.

Currently many companies are betting on this type of content marketing strategy, with the promotion and dissemination of quality articles, if it is your case and you want to include this technique in your online marketing plan I invite you to continue reading this post.

What are the benefits of content marketing?

This Online Marketing technique generates certain advantages over other methods such as:

  1. Loyal to existing customers
  2. Build trust and credibility
  3. Generate traffic to our page
  4. Our database grows
  5. Capture of new links
  6. Cost savings
  7. It helps us with the natural positioning (seo)
  8. It differentiates us from the competition
  9. We get new customers
  10. Demonstrates our experience in the sector

 

What types of content can we create?

  1. Infographics
  2. Webinar
  3. View Profile
  4. Videos
  5. Newsletters
  6. Pictures
  7. Pots
  8. RSS Feed
  9. E-Book

Where can we promote our content?

Not all companies are the same, so we will not be able to use the same types of media to promote our content. Firstly we will have to analyze where our clients or potential are.

  1. Social networks (Facebook, twitter, Google + …)
  2. Slideshare
  3. Linkedin
  4. News pages related to our sector
  5. Email marketing

When we are clear that we will use channels in our strategy Marketing Content, we schedule, defining what kind of content will publish and who is going to perform.

Many times we will not have in our template with a specialized copywriter, so that it is the one, who develops our contents, but also we have the option to outsource this writing service, we can find many companies or freelands that can help us in this task.